Internet & Online Marketing
Successful internet marketing delivers your products or services to a vast potential customer base, providing visibility and brand awareness in a cost effective way. An internet marketing strategy may encompass a wide range of activities, including:
Search engine marketing -
promotion of your website with an accurate monthly report on the visitor activity that is written by one of our marketing team. It will include many different aspects of web promotion, including search engine optimisation (SEO), formulating an internet marketing plan, and in-depth keyword analysis or a straight forward site analysis.
Paid promotion -
setting up and managing ‘pay per click’ campaigns to maintain high visibility on the major search engines and directories, particularly effective for searches on unique market terms or for short term promotions.
E-mail marketing -
collecting information from your website visitors and managing mailing lists in order to use e-mail as an effective, online marketing tool.
Traffic analysis -
analysing website visitor activity to improve conversion rates and to make best use of your investment whilst improving website usability. Traffic analysis is essential to measure the effectiveness of your internet marketing.
Link building -
sourcing and acquiring high quality, incoming links to your website, to attract targeted visitors. Link building plays a vital role in enhancing search engine prominence.
Search engine ranking -
assessing how well your website performs on the search engines and directories. Search engine ranking reports will measure the effectiveness of your campaigns.