Pinstripe Creative and Mosaic Publicity secure BID contract
14th February 2007
Pinstripe Creative has announced that their presentation and proposal for the design and build of the prestigious Colchester Business Improvement District website has been accepted.
The creative team are extremely pleased to be working with Mosaic Publicity, the Colchester based PR and Media Training Company, who secured the contract for the BID PR campaign. Pinstripe Creative created a range of corporate branding, including logo, website and newsletter.
The design of the logo was constructed with the 'Historic town, vibrant future' in mind, incorporating ancient/iconic Colchester landmarks, (the Town Hall and Jumbo) with a modern/futuristic feel and was conveyed on the website by the animated searchlights. The idea was also to spotlight the town centre as the main subject matter.
The website was designed in such a way as to be 'attention grabbing' through the use of nature's warning colours i.e. the combination of black and orange, with the addition of a contemporary blue for a modern feel. The structure and choice of images attempts to present Colchester as a modern forward thinking town, open to positive change and transformation.
The site is scheduled to go live on Friday 16th March ready for the official launch of the BID on the 19th March.