Palladian begins to rise from the sandbox
2nd March 2007
Following the launch of the new Palladian Press website over six weeks ago the Pinstripe Creative marketing team were delighted to find that the site has achieved an initial Google pagerank of 4.
It is rare for a new website to be awarded such a good pagerank, especially in such a short period of time. This was achieved with a unique combination of search engine optimisation and the strategic placement of reciprocal and back links. The Google sitemap service was used to increase the crawl rate and to provide valuable feedback to the marketing team on the indexing process.
Another vital Google service called Analytics was implemented to allow accurate feedback and reports to be delivered to the MD of Palladian Press, providing a clear and precise method of measuring the return on the investment. The site has now achieved over 10, page one positions in Google and the team are committed to continue this success with the remaining keywords over the coming months.
Pinstripe Creative will also be taking over management of the Palladian Press Google PPC account, with the aim to further improve the return and enquiry rate.