Pinstripe in the Press
29th May 2007
East Anglian Daily Times run an article explaining the design concept behind the Colchester BID branding.
Colchester BID corporate image unveiled
Colchester’s new scheme to improve the town‘s trading environment has been given a boost thanks to the recent partnership between Colchester’s leading PR agency and an up-and-coming design company which has created its unique corporate branding.
Public relations and marketing firm, Mosaic Publicity, which has been trading in the town since 2000, took on the task of creating a range of logos, newsletters and the website for the new Colchester Business Improvement District (BID) scheme, alongside new web company, Pinstripe Creative.
The BID, which aims to improve the cleanliness, safety and attractiveness of Colchester’s town centre, has taken on the two companies to help project the message about their new innovative proposals.
Kevin Bentley, Director of Colchester-based Mosaic Publicity, explained the ideas behind the images: "The main Colchester BID logo clearly outlines the Colchester skyline from the town hall all the way across to Jumbo, via Colchester Castle. Anyone from the town would instantly recognise it and that’s what we wanted to use to represent the unique project that is the Colchester BID. The ‘spotlights’ which wash over the skyline, have been used to suggest that the spotlight is now on Colchester, and that the BID is a way to make a positive change for the better".
In addition to the logo, the teams have helped create the official ‘I’m backing the Colchester BID’ badges and posters which supporting businesses are being encouraged to display in their shop windows from the summer.
Geoff Miles, Sales and Marketing Director for Pinstripe Creative, said: "The website was designed using colours and moving images that would be attention-grabbing. We have specifically chosen photographs to present Colchester as a modern, forward-thinking town, open to positive change and transformation".
The Colchester BID is a new initiative to improve the town centre. The scheme would be an area of the town where businesses pay a small additional levy to spend on services that they want. Standard business rates are currently collected locally and fed directly back to central government, but funding from the Colchester BID would be ring-fenced for local businesses to spend on the town centre.