Colchester BID Launch Event
Venue: The Lemon Tree
Attendees: 70
Following the success of the Pinstripe Creative and Mosaic Publicity partnership in creating a unique & fresh identity for the Colchester BID, an official launch event was planned to formally announce the BID campaign to the residents, business owners and local media of Colchester.
With direction from Kevin Bentley of Mosaic Publicity, the Pinstripe Creative studio team got to work on the PowerPoint presentation. Meanwhile, the venue was confirmed as The Lemon Tree in Colchester town centre, owned and run by Patrik Minder. The restaurant and stage was dressed ready for the event and on the morning of the launch, the event team met onsite to run through the final rehearsal, prior to the invited delegates and media arriving for the main show. The event was a success and drew significant media attention to the Colchester BID campaign and its potential benefits to the town.
The success of the event has strengthened the relationship between Pinstripe Creative, Mosaic Publicity and the BID team. Together they will continue to promote and market the BID Business Plan until the final public vote in November.