IBL Lighting Business Card CD
Business Card CD’s provide a unique way of passing on your contact details to potential customers and at the same time can include an electronic overview of your products, or services that can be viewed in their own time.
IBL Lighting recognised this unique approach and commissioned Hart Wilcox to design and supply several thousands of the Business Card CD’s for various exhibitions and trade events in the UK. Pinstripe Creative were contracted to provide the interactive authoring, bringing the presentation to life from the initial design and storyboard concept.
Macromedia Director was used to build the shell and a combination of Flash and 3D animation was integrated to add visual effects to the application. With limited space available it was important to ensure a balance between quality and file size was optimised. The final application was mastered on to CD and then duplicated onto the custom printed Business Card CD’s.