Hart Wilcox – Product Launch Video
Hart Wilcox – Product Launch Video. It is essential for any Audio/Visual content to be eye catching and attention grabbing whilst capturing the audience’s attention and imagination. When the end client approached Hart Wilcox with their requirement for a product launch video, it was clear these values were of high priority.
Hart Wilcox contracted Pinstripe Creative’s motion graphics team, to take their concept for the video and produce the actual animation, accurately reflecting the philosophy behind the product to be launched.
By utilising simple animated graphics, text, and a carefully selected audio track, the final video had an extremely slick and modern feel, very much focused on the fashion of the product design and marketing.
The production team used a combination of 3D Modelling and Flash Animation, with the final composition being created using After Effects. The final output was mastered onto DVD and sent to various venues and exhibitions around the world in preparation for the main product launch.