TBG Learning Bus Advertisement
In a city as large as London it can be hard to pinpoint the most effective advertising avenue for any business, but TBG Learning South London recognised that a large percentage of their audience frequently used public forms of transport, like the London Bus network.
With a little research they highlighted two primary bus routes to target their efforts on and upon speaking to a large London marketing agency, they found that many busses were equipped with LCD monitors, to display video and animated adverts to bus passengers.
The Marketing Manager at the South London office turned to Pinstripe Creative to create a dynamic, animated advertisement to run within this framework. After receiving the detailed specification from the advertising network, the team got to work on a sequence with animated text, graphics and video footage designed to capture the attention of potential customers. The aim was to attract potential learners into the TBG Learning South London branch. Their target was quickly met and subsequently greatly exceeded.