TicPic - Looping Promotional Video
Sub-contracted by Scan Audio Visual Pinstripe Creative has provided various services to Scan AV over the last 6 months and for this project the 3D department’s expertise was required.
The Tic-Pic is an exciting new health sector product currently being launched to the UK market. This unique, specially designed tool allows Tic’s to be successfully and easily removed from animals and humans.
The marketing team responsible for the product in the UK, required an innovative way of showing how the product was used. Pinstripe Creative worked with Scan AV to produce a 3D animation showing close up detail of the product in use.
A computer model of the product was created, along with a scale model of a Tic. These were then textured, animated and then output as frames, with an alpha mask.
The sequence was then composed with various images and graphics, resulting in a looping video presentation that will be used for the numerous planned sales and marketing activities, including point of sale displays and advertising.