Colchester BID Website
Pinstripe Creative has always enjoyed working closely with key projects concerning the town such as ‘The Colchester Town Partnership’ and the ‘Colchester Youth Awards’ and was extremely keen to secure the contract for the new ‘Business Improvement District’ (BID) application for the town.
Working closely with Public relations and marketing firm, Mosaic Publicity, Pinstripe Creative we’re given a very short time-frame to produce a complete branding concept for the BID team to work with.
Creative Director Graeme Ellis quickly produced a strong corporate logo, website design and several printed documents, which gave the Colchester BID initiative a unique identity.
The BID logo clearly outlines the Colchester skyline from the town hall all the way across to Jumbo, via Colchester Castle. Anyone from the town would instantly recognise it and that’s what the team wanted to use to represent the unique project that is the Colchester BID. The ‘spotlights’ that wash over the skyline have been used to suggest that the spotlight is now on Colchester.
The website was designed using colours and moving images that would be attention-grabbing and specifically chosen photographs to present Colchester as a modern, forward-thinking town, open to positive change and transformation were used.
Voting is still yet to be held for the Colchester BID, however the interest generated by the teams at Pinstripe and Mosaic is spreading the message throughout the local business community.